The Dark Side of A/B Testing – Avoiding the Pitfalls

As product designers and marketers, we love the clarity that comes from A/B testing. We have an idea; we implement it; then, we let the customers decide whether it’s good or not by running a controlled experiment. We split the users into unbiased groups and watch one treatment overtake the other in a statistically significant, […]

Bet on Yourself

How comfortable are you with the idea of relinquishing control over something important to you to someone who doesn’t really wish you well? How about relinquishing control over your career? Over your family’s livelihood? Whenever alignment of interests isn’t present at the workplace, that’s exactly what employees are doing – they’re relinquishing control to the […]

Line-Drawing Fallacy and Accountability

There’s a beautiful logical paradox, a line-drawing fallacy:  it’s difficult to tell when quantity transforms into quality. Which of the cuts killed an elephant?.. Which of the thousand-dollar checks made a company go bankrupt?.. It’s so difficult to tell when an incremental, continuous process turns the corner and radically changes its character, and a temptation […]