What’s The Job of the Growth Team, Anyway?

The project seemed fairly straightforward: Here’s a city where our food delivery marketplace needs to accelerate growth. Here’s a budget to buy some ads. Buy some billboards, spend some money on Facebook – that’s all it should take to turn this around. And yet, the route taken by two employees on the growth team was […]

Podcast: Experimentation, Alignment of Incentives, and Focusing on the Bigger Thing

Thanks for having me on your podcast, Marketing Trends! Quotes: “Growth includes marketing and product and whatever it is that you need to do to get your business to expand.” “Incrementality is this idea of ‘what would have happened anyway if I didn’t do any marketing activities at all?’” “If you’re treating your customers as […]