Alex Weinstein / measurement
Podcast: Growth Metrics That Really Matter
Setting the Right Growth Goals: Breakeven Period and LTV Proxy Metrics
How To Calculate ROAS, LTV, and CAC
Storytelling across channels, and the role of TV in driving performance (VIDEO)
Interview: Marketing Measurement, Balancing Art and Science, and Building a Culture of Experimentation
Podcast: How Grubhub Uses Culture of Experimentation to Maintain Its Leadership Position
Is Your Marketing Really Making a Difference? Incrementality and Incentives Will Decide (VIDEO) - FirstMark CMO Summit
The Wrong Incentives Are Killing Your Marketing
Incrementality in Marketing: How to Be Confident in Your ROI (video)
The Dark Side of A/B Testing - Avoid the Pitfalls
Incrementality in Marketing, or Marketing Economics 101